Generative Artificial Intelligence as a Strategic Tool for Innovation Management in Organizations: An Analytical Study of the Opinions of a Sample of Employees at the Universities of Kufa, Al-Furat Al-Awsat Technical, and Jabir Ibn Hayyan Medical and Pharmaceutical Sciences

Abstract

This research aims to analyze the relationship between Generative Artificial Intelligence (GAI) and its role as a strategic tool in enhancing organizational innovation management within academic work environments. Generative AI represents one of the most prominent digital transformation technologies, contributing to reshaping organizational practices through task automation and decision-making facilitation, thereby supporting an innovation culture within organizations. The field study was conducted on a sample of (75) employees in continuing education and electronic computing centers at the University of Kufa, Al-Furat Al-Awsat Technical University, and Jabir Ibn Hayyan Medical and Pharmaceutical Sciences University, utilizing a comprehensive census method. The study adopted a descriptive-analytical methodology, employing a questionnaire as a data collection tool. The study aims to highlight the capabilities of generative AI in supporting strategic plans associated with innovation management by surveying and scientifically analyzing the sample's opinions. The research concluded with key findings, most notably a statistically significant positive relationship between the employment of generative AI and the enhancement of organizational innovation management; it revealed that using AI tools contributes to improving operational efficiency and supporting decision-making within academic institutions. In light of this result, the study recommends the necessity of integrating generative AI technologies into the strategic plans of educational institutions, alongside providing training programs that ensure the effective utilization of these technologies by academic and administrative staff.