Green product design strategies for improving productivity: A survey of the opinions of a sample of individuals working in a group of industrial plants in Nineveh Governorate

Abstract

This study aimed to measure and determine the extent to which green product design strategies contribute to improved productivity, thereby reflecting enhanced employee performance, increased productivity, and higher morale among employees in the work environment. The research problem can be represented as follows: The study found that (the work environment suffers from low productivity due to the use of traditional methods and tools that negatively impact the health and safety of workers, which in turn negatively affects the field under study). To address this problem, a the design strategy was adopted. Green products aim to overcome the weaknesses of physical supplies used in the work environment. A questionnaire was used as the primary tool for collecting data from the research field. The research sample consisted of individuals working in several factories in Nineveh Governorate, specifically in the district of Mosul (the Mosul Furniture Factory, Adoush Cement Factory, and Iron and Steel Factory). The data were analyzed, and a set of conclusions were reached based on the results, and the research presented a set of proposals that serve the factories studied.